Articles

What’s Your Story?

How many times have we looked at someone inquisitively and wondered, “What’s his story?” Other times it’s, “What’s he smoking?” Truth is, we all have a story. If we tell our story right, it could inspire people and open many doors. Told wrong, it could turn people off...

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Give Your Brand a Facelift

To rebrand or not to rebrand? That is the question. To keep your company the way it is now and hope that it somehow becomes more successful, or be proactive and rebrand your company so it’s positioned to be more successful? Great brands are always evolving. They...

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Who’s Got Your Back?

Have you ever seen a Disney car? You may never see one on the road because of the Brand Manager at Disney many years ago. What may seem like a perfectly logical brand idea to many may seem like a very bad idea to one.  And that ONE, just might be what most companies...

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The Emotional Cocktail

Whenever Norm Cates asks me to write an article for his Club Insider publication, I do it gladly. Besides Norm being an icon in the health club industry with his signature hat, I can’t help but be caught up in his passion for the Club Insider, which by the way is...

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Cool People Like Cool Things

So, I was talking to my long time friend Norm Cates at IHRSA. I always enjoy his passion for the fitness industry. In the course of our conversation, he says, “Our industry should be more important to America.” A very profound statement, one that caused me to reply,...

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Sell The Dream

Recently, I visited my good friend, celebrity fitness trainer Grant Roberts, and before I knew it I had stripped down to my boxer shorts and was rotating on his Fit3D machine. I’ll be right back after these messages. When I was at Gold’s Gym, I said to my colleague...

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New & Improved

To rebrand or not to rebrand? That is the question. To stay the way you are and hope that people will change their minds about you, or rebrand yourself and inspire them to change their minds about you! If you and your company stay the way you are right now, chances...

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Looking for Mr. Know-It-All

I miss “Mr. Know it All.” Not the guy who thinks he knows it all, the one we never liked. I’m talking about the guy who actually does know it all, the expert in his field, the one we liked and respected! My first run-in with “Mr. Know it All” was at our hometown Sears...

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Think Steve!

“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them,...

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Celebrity Marketing

Some say Michael Jordan helped make Nike and others say Nike helped make Michael Jordan. I say it was a little of both. I remember the first Nike commercial with Michael Jordan flying through the air in slow motion from the foul line, his right arm high above him...

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