The typical health club has to sell seven memberships to grow by one, and most established clubs are losing as many members as they sign up every year. That can cost hundreds of thousands of dollars per club in lost revenue, the majority of which should have been profits.
In fact by improving retention and member loyalty, most health clubs and leisure centers could potentially double their profits in one year.
In 2005, IHRSA chose Face2Face as its official retention program to plug the leak and help the global industry reach 120 million members by the year 2010.
Barton Productions was proud to help Paul Brown, the founder and CEO of Face2Face with their marketing and branding.