New & Improved
To rebrand or not to rebrand? That is the question. To stay the way you are and hope that people will change their minds about you, or rebrand yourself and inspire them to change their minds about you! If you and your company stay the way you are right now, chances...Looking for Mr. Know-It-All
I miss “Mr. Know it All.” Not the guy who thinks he knows it all, the one we never liked. I’m talking about the guy who actually does know it all, the expert in his field, the one we liked and respected! My first run-in with “Mr. Know it All” was at our hometown Sears...Think Steve!
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them,...Celebrity Marketing
Some say Michael Jordan helped make Nike and others say Nike helped make Michael Jordan. I say it was a little of both. I remember the first Nike commercial with Michael Jordan flying through the air in slow motion from the foul line, his right arm high above him...Got Fitness?
Got Milk? Yes. Got Fitness? No. Was thinking about the award-winning ad campaign from the Milk Advisory Board, “Got Milk?” Sales for milk went up dramatically across the nation after the launch of that campaign. Then I thought of other advisory boards and associations...
Manual for Success
by Derek Barton